Lifelock VS

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Identity theft is a growing problem these days. Sadly, many of the people who have their identity stolen do not find out until long after the fact. Having a way to protect your identity is a good idea, because the sooner you can do something if your identity is stolen, the less of an impact it will have on your life and your credit. But how do you choose what program to go with? Here is a look at two separate programs, Lifelock and Mypublicinfo.

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Mypublicinfo offers a service where you can create a Public Information Profile, known as a PIP. The PIP is a detailed summary of public records about you, and the website displays this information in a customer-friendly format. Types of records that you would see on there include:

  • Address history
  • Federal, state, and county records
  • Financial records
  • Internet sites
  • Law enforcement records
  • Licenses
  • Personal information
  • Property ownership records with satellite and aerial pictures
  • Unclaimed assets
  • Uniform Commercial Code records which list assets that can be attached or seized

PIPs are recommended for anyone concerned about identity theft and privacy in general, as well as those who want to know what information is available to potential employers, family lawyers, and others. The goal of a PIP is to give you a more complete picture of your personal information than a credit report can provide in a manner that you can understand. Mypublicinfo offers a screening process to log in that prevents others from accessing this information. By checking this information regularly you can watch for identity theft.


Lifelock works differently. The company offers a $1,000,000 service guarantee to protect your good name. While you could do the work yourself with a service like Mypublicinfo, the company does all the work for you so that you don’t have to worry about your identity being stolen. You just sit back and relax.

Lifelock works by asking credit bureaus to set a fraud alert on your behalf. They continue to renew this fraud alert approximately every three months so that it is in effect. Since they have experience doing this, they can do it quickly, easily, and accurately and save you the time and energy of doing it yourself. From there Lifelock then removes your name from pre-approved credit card offers, which are one of the most common ways of having your identity stolen. Then they automatically order your free credit report on an annual basis.

Lifelock can also help you if your wallet is lost or stolen. All you have to do is call, and a specialist will help you call every credit card company and bank so that you can complete the necessary paperwork to get replacements and protect your accounts. They will even help you replace other documents such as driver’s licenses, insurance cards, social security cards, and traveler’s checks.

Lifelock continues to excel, and certainly sets themselves apart from competitors as the company will also monitor known criminal websites to make sure that your information is not being traded or stolen. In the case that these tremendous efforts does not prevent your identity from being stolen, Lifelock will spend up to a million dollars to help you clear your name and restore your credit.

While Mypublicinfo and Lifelock provide a similar service, Lifelock does all of the work for you so that you do not have to be worried about it.

See Lifelock Comparison Chart

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