Lifelock vs. Trusted ID
Posted by admin on November 1, 2007Latest Updated : May 20, 2008
Lifelock is a well known, largely utilized identity theft protection service. Their robust and well rounded protection provides a level of comfort and safety for their many clients. However, within this industry another provider has emerged with a similar business plan. Trusted ID is an identity theft protection agency that can also protect you from fraud. Let’s take a look at the main differences and overall services offered by these two esteemed companies.
Pros of Trusted ID:
• Trusted ID Requires a double-check before they allow credit to be established in your name.
• Credit report controls
• Protection coverage designed to protect and restore your name.
• Automatically receive your credit report from Equifax, Experian and TransUnion annually and review your credit history to ensure your identity has not been compromised.
• Trusted ID also offers you a service called CreditLock at an additional cost.
CreditLock is a service that gives you a specific say in information that the three credit bureaus may release to third parties. You must give permission before any information is released. To do so, the client must take the action of unlocking their credit reports in advance of requesting credit.
Trusted ID pays up to $1,000,000 of protection to cover out-of-pocket costs associated with identity theft not prevented by IDFreeze™, a product of Trusted ID.
These are great benefits to using this service. Trusted ID has created an online search tool, StolenIDSearch.com, where people can check free of charge to see if their number is one that is in a public domain. Trusted ID has received many accolades from the media regarding their services. They assure the consumer that Trusted ID is a great way to protect your identity.
Cons of Trusted ID:
The issue with Trusted ID is that the cost is higher than Lifelock. Lifelock offers many of the same features as Trusted ID but at a lower cost. Trusted ID is $12.95 per month, whereas Lifelock is $9.95 per month. The yearly cost for Trusted ID is $109.95, Lifelock only charges $99 for the year.
In addition, Lifelock has another advantage over Trusted ID and that is offering identity protection for children. Many companies have ways of drawing their consumer in to their services with guarantees and free trials. Trusted ID doesn’t offer their consumer a free trial. Lifelock remains the only company that offers protection for children at an affordable cost.
Why Lifelock is Preferred:
Quite simply, Lifelock offers all of the features of its competitors at a lower price. Lifelock stands behind their product at a lower cost. Also, the fact that the CEO is willing to provide his own personal information gives me security as a consumer looking to buy this product. As a consumer, you want great service at an affordable price. You also want a product that is direct and contains no hidden costs or fees. In comparison, Lifelock beats out its competitor’s through protection, personal guarantee and cost effectiveness. Therefore, as a consumer, Lifelock would be the best and first choice.
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