Lifelock Vs LoudSiren
Posted by admin on March 12, 2008
Identity theft has become a major issue in this day of internet information. Every day, people fall victim to identity theft and have their lives turned upside down through no fault of their own. There are answers out there for people who want to protect their identities and keep themselves safe in this world of the internet and plastic money. Companies have sprung up, providing you protection and insurance against the very real threat of identity theft. Lifelock was one of the first on the scene, but they have since been joined by several competitors, most notably a company named Loudsiren As so much of the information about these companies comes in the form of advertising and blind support of one or the other, we thought it would be good to take an honest look at both companies and see how they stack up against one another. After all, if you’re going to sign up with a company in the hopes of protecting your information, you might as well get the best.
Side by Side Comparison
When it comes to price, both of these companies offer their services for about $10 a month, therefore it is basically a wash. Depending on your full range of services, Lifelock goes for about $10 a month and Loudsiren for $9, so in neither situation are you going to be breaking the bank. Still, in terms of actual dollars spent, Loudsiren wins this round. However, whenever we see a price discrepancy in any field, no matter how minuscule that difference may be, we like to question why that is. Why is one company able to charge less than another? If the price discrepancy was exorbitant, we would be especially concerned. However, even a matter of $1 is worth looking into.
LoudSiren works by giving you a phone call when someone tries to use your Social Security number and name to apply for credit. They go on to promise your identity is secure through their own system, which is not so much a service you would pay for as a covering of the bases. Obviously, you would feel pretty naïve to sign up for identity theft protection only to have it stolen while using LoudSiren’s services. They also give you the option of receiving your credit reports. And finally, they offer a one million dollar guarantee against identity theft and insurance through AIG.
Now for a look of Lifelock. Even upon first glance, you can tell there’s something a little different about Lifelock. Yes, when it comes down to it, both companies are offering more or less the same services. But only Lifelock opens up their website by displaying the CEO’s Social Security number. If that’s not bold, we don’t know what is. But beyond a marketing technique, this goes to show that Lifelock has an amazing amount of confidence in its own ability to protect against identity theft. They offer fraud alerts, credit reports, and the removal of your name from pre-screened offers, just as LoudSiren does. They also offer a $1 million guarantee, although they are much more specific about what this means. They will use up to $1 million of their own money in order to fix what’s gone wrong with your identity if you have problems while under their contract. They also offer a service called WalletLock that ensures that if your wallet is ever lost or stolen, they will contact each and every one of your credit card companies and make sure it’s reported.
And the winner is …
What we liked better about Lifelock was the fact that they were upfront about things in a way that LoudSiren was not. They made it honest and clear that you could do many of these services yourself (removing yourself from the pre-screened offers, getting your credit report, etc) whereas LoudSiren made it seem as though you would have to pay for these services one way or the other. What it really comes down to is this, however: the $1 million guarantee. LoudSiren’s was vague and seemed, honestly, like just an attempt to copy Lifelock. But we didn’t see LoudSiren’s Ceo’s Social Security number on the front page of their website.
To us, the choice seems pretty clear. The proven leader in the field remains the top banana. If you’re looking to protect your identity, go with the best. Lifelock.
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