Lifelock vs. identityTruth
Posted by admin on November 1, 2007Latest Updated : May 20, 2008
IdentityTruth seems to be a fairly new company that specializes in identity theft
protection. They ensure the earliest possible notification in detecting identity theft.
Here are some of the possible benefits of identityTruth:
• Uncover suspicious activities related to your identity before they can harm you.
• Searches billions of data points from many different sources
• Analyzes and correlates information against data breaches
• Reports fraud incidents and other information to detect identity fraud patterns that can lead to problems
With identityTruth, they provide you with basic information as to the type of service they provide. In researching their service, the level of information was rather inadequate and seemingly sugarcoated for me as a consumer, looking to retain their services. There was no depth in the offering of their services. Unfortunately, they didn’t offer a guarantee of service and no costs were listed in plain view. If interested, you have to click on the enroll button to get an idea of what they charge for their service. They give you 3 choices for enrollment. You can enroll at $9.99 per month, $99.99 per year or $229.99 for 3 years. Of course, they would like for you to go for 3 years, so you end up paying more than $200 up front. There was no guarantee or prices geared toward the protection of children, which is a great feature of Lifelock.
Lifelock Advantages:
In comparison, Lifelock has a better offering of services and their guarantee makes you feel as though they are standing behind their services. The protection for children is a wonderful service as children are almost as vulnerable to identity theft as adults. Also, the CEO, Todd Davis of Lifelock publishes his own social security number on the site along with his picture and social security card. This way, you are assured that there is no gimmick to get you to buy the product. He makes the consumer confident in the service provided by giving out his own personal information. This gives the consumer a great sense of security in Lifelock services. It’s always good when the owner of a product or service puts their own product to the test!
Lifelock also provides you with testimonies of people that have used their services. identityTruth does not have any testimonies. IdentityTruth tells you that there is no way you can protect yourself 100%. That can be a little disheartening as a consumer to read.
As the consumer, I want to know how the service can protect me 100% so that I do not have to worry about identity theft while enrolled in the program. Unfortunately, identityTruth does not provide guaranteed service.
identityTruth offers a 90 day free trial of their service but this still pales in comparison to Lifelock. This is because Lifelock stands behind their product from the very beginning and they make the consumer so confident in their services that they do not need a free trial. Lifelock stands behind their product through a $1 million dollar guarantee and also the CEO is able to display his personal information to the world with the confidence that he will be protected.
Overall, Lifelock offers you a sense of security not found with identityTruth.
Save $21 instantly with Lifelock Promotion Code here!
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